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Churnalism exposed
By Steven | March 1, 2011
Take a look at this fascinating website that calculates and graphically displays the amount of UK journalism taken directly from press releases. Hat-tip: Inforrm.
Topics: Media ethics | 49 Comments »
49 Responses to “Churnalism exposed”
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March 1st, 2011 at 11:25 am
*sigh*
Would be interesting to get some numbers for NZ too.
In my experience churnalism is pretty normal practice. Most journo’s will cut and paste most of a press release to write the story and as long as you don’t try to overly spin anything (as in reverse its direction entirely) you can exploit this (as any good PR person will tell you). Make it easy for them to write and you’ll get published, make it hard an you’ll get ignored.
I suspect if you compared press releases from 10-15 years ago to now you’d probably see a dramatic increase in people using third-person in their press releases as well as an increase in direct quotes.
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